At Lovabelle, we’re passionate about giving parents and carers the knowledge, confidence and support they need during their baby’s first year – a time filled with incredible growth, development and unforgettable milestones.
Lovabelle began in 2015 when I was on maternity leave with my baby boy. What started as a small local baby class business, quickly grew into something much bigger. In 2023, we proudly launched our award winning franchise network, helping even more families experience the magic of our classes.
Even now, I still teach classes myself at our South Tyneside headquarters because I genuinely love being part of each family’s journey. There’s nothing more rewarding than watching babies learn new skills, reach important milestones, and seeing parents grow in confidence week after week.
Lovabelle offers multi-sensory developmental classes designed to support your baby’s early learning in a fun, engaging and nurturing environment. Through carefully planned activities, babies are introduced to a variety of sensory experiences that encourage exploration, curiosity and development, while creating special moments for parents and babies to enjoy together.
We offer a range of classes including Lovabelle sensory and baby massage. Each session is designed to help babies feel calm, confident and connected as they adjust to their exciting new world, while giving parents the opportunity to bond, learn and make lasting memories.
Community is at the heart of everything we do. Alongside our classes, we work closely with nurseries, community groups and local charities, including Tiny Lives Trust, to support families beyond the classroom. We are also proud to deliver intergenerational sessions, bringing babies and older generations together through meaningful shared experiences that create joy, connection and lasting memories for everyone involved. In 2026, we were honoured to receive the Business of the Year award, recognising our commitment to supporting local families and making a positive impact within our communities.
Just as importantly, our classes create a welcoming space where parents can meet, chat and build friendships with others who are on the same journey. Many of the connections made at Lovabelle continue long after the classes have finished. We’re not just a baby class – we’re a community and support network for local families.
Lovabelle is proud to be a member of the Children’s Activity Association (CAA), giving parents peace of mind that our classes meet recognised industry standards for quality, safety and professionalism. We have also been recognised as one of Club Hub’s Top 10 Children’s Activities in Newcastle and were honoured to receive the Business of the Year award in 2026, celebrating our commitment to supporting families and communities.
Did you know that every time you cuddle your baby, smile with them, listen and talk to them calmly and lovingly, and feed them promptly for as long or as little as they need, their developing brain releases oxytocin, a hormone which helps their brain to grow. It’s a feel good hormone which is also released in our own bodies when we cuddle our baby. It makes you feel calm and happy, and promotes the bond between you and your baby.
Babies learn through repetition. When they recognise a familiar activity and can predict what happens next, their brains release dopamine – the feel-good reward hormone that helps strengthen learning.
That’s why, although every Lovabelle class is different, we repeat a few much-loved favourites each week, including our sparkly parachute that babies absolutely adore!
The sooner the better. The first few years of a babies life when the brain is developing and maturing, is the most intensive period for learning speech and language. These skills develop best in a world that is rich with sounds and visual stimuli, and consistent exposure to the speech and language of others.
Our Baby Massage classes are suitable from birth and the ideal starting class for babies. Baby Massage smoothes the transition from leaving the womb to entering their big new exciting world. Before babies can understand language, we communicate and comfort them through touch. Our 4 week course will give parents the confidence and skills to be able to soothe their baby from many common ailments. It is a beautiful experience for you and your baby promoting relaxation and bonding.
Baby Massage is a lovely gentle class with a little introduction to sensory play and yoga which will help babies become accustomed with a more formal classroom setting, leading perfectly into our follow on courses of Lovabelle Sensory and Advanced Massage.
We recommend waiting until your baby is 6 weeks old before starting Lovabelle sensory classes as your little one will be more comfortable in a formal class setting and baby and parent will be more comfortable in their routines. Lovabelle Sensory is an interactive sensory class to introduce babies to their first sensory experiences. Sessions are filled with fun and engaging activities to aid your babies development and help them to reach their key milestones. Lovabelle Sensory follows on perfectly from our baby massage course.
You can expect lots of themed weeks, music and movement and mesmerising visual shows that will wow your babies. These classes continue right up until your baby is taking their first steps.
Our Advanced Baby Massage course is the perfect next step for families who have completed our Lovabelle Baby Massage course and are looking to continue their journey. Suitable for babies who have had their 6–8 week health check, this course builds on the massage techniques you’ve already learned, while introducing gentle baby yoga-inspired stretches and movements.
Designed with both parent and baby in mind, each session combines nurturing touch, movement, sensory experiences and relaxation. The activities help support your baby’s growing strength, coordination, body awareness and flexibility, while also giving you dedicated time to bond, connect and enjoy special moments together.
Sessions include gentle warm-ups, baby massage, developmental stretches and calming relaxation techniques, creating a wonderful balance of learning, play and wellbeing for both you and your baby.
Me and Thea absolutely love our weekly classes. We have been coming here since she was 8 weeks old and, she’s 10 months now and I feel like she’s progressed massively since coming to these classes and enjoys mixing with other babies.
Gemma is a lovely person and absolutely amazing with all the babies. 100% recommend.
My little boy loves his weekly Lovabelle classes, we’ve been coming for months now! Every session is fun and interactive, themed and always something different aswell as a few routines. My little boy enjoys the songs, other babies, free sensory play and all the other mammies, daddies and babies have been so lovely! Gemma is really warm and welcoming and treats everyone like a friend and she is so lovely with the babies too. We would highly recommend
We have just finished Lovabelle’s 4 week infant massage course. I have loved attending with my little girl each week & learning new techniques to take home. My daughter was so chilled after class. We now include what we’ve learnt into our daily routine which she loves. Gemma is brilliant & we will definitely miss our massage classes!
we love our weekly sessions at Lovabelle! we have been attending since Cody was 7 weeks old. Gem is absolutely fantastic at engaging all the kids and planning activities that benifits all. Lovabelle class is our favorite time of the week I absolutely love the photo opportunities at each class too xx
Me and my baby attended the baby yoga course and I loved it. Gemma made us feel relaxed and helped us through the yoga poses. I always felt I had a good work out the next day after the class and my baby had a nap afterwards. I learnt ways to relax for me and baby and it was a nice experience to share with her. Thank you so much!!
